Alex entered the third World Warrior tournament because its sponsor, Gill, had seriously injured his best friend and mentor/father figure Tom, even though Tom had told him Gill had won fairly. Tom allowed him to go, letting him make his own decision. Alex won every match and then faced Gill. Although he defeated Gill, Alex did not have a chance to kill him, and he went home, to find Tom fully recovered
Alex is an American from New York (given his accent, many assume Alex is from Brooklyn). He is loosely based on professional wrestler Hulk Hogan; his pre-fight intro where he rips off his vest is similar to Hogan's trademark entrance and he has a special intro with Hugo that resembles the Hulk Hogan vs Andre the Giant staredown. He has long blonde hair and wears green overalls as pants (straps down), combat boots, green fighting gloves, and a wide red headband. He also has a scar on both of his shoulders where his overall straps should be and red marks under his eyes, possibly facepaint.
Alex makes use of a Power Bomb similar in appearance and in execution to Zangief's Flying Power Bomb. He also uses a Spiral DDT in which he leaps at the opponent and grabs hold of them, spinning around them and slamming them headfirst into the ground, reminiscent of El Fuerte's lucha libre style. His Air Stampede consists of suddenly leaping into the air and landing feet-first on his opponent's head in a manner similar to, but with shorter range than M. Bison's trademark Head Stomp, with the same input. His Air Knee Smash sees him lumping diagonally forward knee-first, and is his anti-air move. Finally, he possesses the Flash Chop, in which he performs a short-range horizontal hand chop in a stationary position like real-life WWE wrestler Ric Flair's "Flair Chop", and a Slash Elbow, which is visually similar but has him rush forward before delivering the horizontal slash with the elbow instead of the side of the palm.